Ms. Jaskula, establishing sustainability as a unique selling proposition is going to be complicated, not least because it’s on virtually everybody’s agenda. Can ZF stand out clearly from its rivals with this approach?
"Absolutely – thanks to our clear objectives, ambitious timetable and resolute action. ZF has been committed to sustainability in many areas for a long time. We believe firmly that our actions and our resolute approach are decisive for future generations, for our planet and, of course, for our success as a company. ZF employees, our customers and partners, the public and the government clearly expect us to act now. In order to reflect our determination, we called our sustainability approach Acting now. Sustainability@ZF.
To integrate this topic even more into the company’s DNA, ZF launched a sustainability campaign under this banner. It aims to further raise awareness of sustainability in the company and inspire each and every employee to contribute to sustainability at ZF. The ZF Way principles essentially underpin all of this."
