Yet... communication is easier than ever.
The dialog with the company loses importance in favor of the conversation in the community. So the question remains:
How can we get ourselves back into the conversation?
The ZF Ideal Drive App allows you to move closer to the customer within the buyer cycle. With the ZF Ideal Drive direct contact may be established much sooner in the comparing phase. Without the App you may only establish indirect contact via expensive advertising and direct contact only much later in the buying phase.