National Crime Records Bureau shows that almost 43 children die in road accidents across the country each day and the children below the age of 18 years who die in road accidents make up 10.5 percent of all fatalities.Children are the most vulnerable of all road traffic users.
Non-wearing of Seat-belts resulted in 5,638 deaths (3.7%) in Road Accidents in India in 2016. Seatbelt wearing rate in India is a poor 26 percent, states a 2015 WHO report on safety. It is imperative that along with a regulation change, awareness programs be conducted.
ZF being a leader in safety technology and road safety being its priority; ZF sees a responsibility to educate society on how to be safe road users. With a goal to educate drivers of tomorrow and help them to understand the principles of road safety from a young age, ZF launched the Safety Bunny campaign. The Safety bunny is the campaign’s ambassador – making learning fun and interesting as it focuses on the needs of being vigilant and cautious on the road.
Being well received in other regions, it is launched for the very first time in India to bring awareness among the younger crowd of the country.The main aim is to bring positive behavioral change amongst school children towards ROAD SAFETY. Our employees were also encouraged to get involved in promoting safety for their own children.
With the campaign, ZF employees and employees from the JV partners will conduct educational sessions highlighting key aspects of road safety such as the importance of wearing seat belts, right in vehicle behvaiour, how to cross the road safely,what are traffic rules and why we need to follow them. Children will also be able to take part in quizzes, fun games, role play and other activities relating to road safety & traffic rules to reinforce the topics.
ZF has developed inspirational materials in an easy-to-use format. They are designed to help parents, teachers, organizations and authorities to educate children through fun interaction and hands-on training. The story book is available in English,Marathi,Hindi & Tamil languages.
All campaign material is free and can be used by everyone.