Child Road Safety Education
Road traffic injury has been listed by the United Nations as one of the major public health issues, which can be easily overlooked and is increasingly serious. It causes huge economic and social losses. With the rapid development of China's economy, road traffic safety situation is also very severe. As a global leader in driveline and chassis technology as well as active and passive safety technology, ZF has taken an active part in a variety of public projects as well as safety education activities worldwide for a long time, with the responsibility of promoting the dissemination of road safety information.
The Child Road Safety Campaign in China is a chosen sustainability project by ZF. Since 2008, the project was launched on the promotion of vehicle and road safety education among teenagers. By far, about 60 road safety public benefit activities in kindergartens and primary schools have been held all over China. Through visual, auditory and tactual experiences and lively activities, they deepened children's impression and conception of safe driving. In view of the learning characteristics of children, the activity also created a lovely and amiable cartoon image "Safety Bunny" and multi-media teaching materials, thus making the safety education more interesting and easily accepted.
In each campaign, the responsible team made elaborate plans, not only explaining knowledge on vehicle safety in simple language, but also stimulating children's enthusiasm for studying through various games. Meanwhile, supplemented by songs and videos of "Safety Bunny" and Q&A session, the lecture attracted students to learn basic safety skills and precautions related to passenger car safety, walking safety and traffic signs. Besides, team members prepared books, stickers, "Safety Bunny" soft toys and T-shirts along with USB sticks containing a specially produced safety video to help children consolidate the knowledge learned that day.